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How to Boost Social Signals

SocialSignals

Social signals are everywhere and carry just as SocialSignals
much weight and importance as link juice used to.
The traditional boundaries of yesteryears SEO rules have changed and with it comes a new frontier in how webpages and sites are ranked and displayed in search engines and social media sites.

Instead of diluting your reach out across the social landscape I recommend establishing your presence on one or just a few channels and focusing on the content that you provide there so that your social signals are concentrated and more easily recognizable.  Once you establish your brand and receive feedback that the content you provide is valuable then you can move on and broaden your reach.

It’s important to create your profile/image, gain traction and then upscale or leverage that foothold into more recognition and reach in the social space and on search engines.

One way to get a quick boost is to use services like My Online Marketing Agency to get likes on your facebook page, youtube video, or visitors to your website.

You can also join a team in order to leverage your collective abilities so that there is continuous action/attention on the pages and sites you want to rank well.  The main place and team I recommend for this type of activity is: The Facebook Fanpage System

Most of the traditional search engine optimization rules are still applicable in one way or another, the trick is how you apply them with social media.  Google is at the forefront along with Facebook which are both platforms that many of my clients do business on.

Video is becoming more and more popular and in many ways it’s taking over old ways of expressing information.  You can not disagree that seeing and hearing someone express a message is more meaningful that reading it and attempting to understand and process how the author meant for it to come across or be perceived by you the reader.

I encourage you to share this article and if I can be of any assistance please leave a comment or message me.

Always to your success,

~Mark Edward Brown
The SEO Traffic Expert

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How to Fix a Google Link Penalty

Fix your Google penalty

Fix your Google penaltyHere’s How to Fix a Google Link Penalty:

When you have discovered that you have been penalized by Google for bad links on your website or for a bad site that is linking to your website you should collect a list of backlinks from Webmaster tools, internet explorer, AHREFs and/or any other trusted SEO link checker service that you trust.  This will help you to get a complete list of links pointing to your site, after all, how can you attempt to remove links if you don’t know where they are?

It is important to choose a few metrics that you trust and will be relatively easy to measure across all of the URLs in your list. You should evaluate each URL against each metric to ensure that there is consistency in your review. Make sure to write down notes about each URL if a link is worth keeping or if it’s creating negative link juice to your web site. After reviewing each link, collect the list of URLs that you have marked for removal.

Next, you should set aside some time to contact each webmaster and politely request that they remove the harmful link. If they are not responsive to the first email you send, wait a few days and email them again. If again they don’t respond a second time, try one last time before placing their URL on your disavow list.

Now that you have a list of urls, trim each url down to the root domain. Then you should remove any duplicate domains from your site that are on your duplicate list.

For example:

anysite.com/pageA and anysite.com/pageB will both be edited by you to read as anysite.com.

After removing the duplicates, write “domain:” in front of each domain to tell Google that you wish to disavow the entire domain.

Example:  domain:anysite.com

Now you are ready to write a reconsideration request to Google. This should be a word document that expresses to the reviewer at Google why your site should no longer be in the penalty box. You must convey a compelling message explaining what you have done to fix the reason your site was penalized.

After you’ve created your request to be un-penalized, it’s time to upload it to Google. Log into Webmaster Tools and head to the Search Traffic section. Under Manual Actions, you will see a large button that says “Request a Review”.

Image TwoUpload your document and wait for the Google reviewers to review your request and hopefully,  the penalty will be lifted!

Once the penalty has been lifted, you should continue to monitor your backlinks on a regular basis to make sure any links pointing to your site, especially those without your knowledge, are beneficial and won’t come back to bite you. Once Google has your site on their radar, they will be keeping a close watch over it, so you need to keep your backlink profile clean.

Some of the information listed above is subject to change due to Google’s constant algorithm changes.  If you are unsure of what to do or how to do it, you should seek out an SEO professional.

I would be happy to help you fix this problem, plus much more and you can contact me at: Mark@SeoTrafficExpert.com

~Mark Edward Brown

P.S. be sure to leave a comment if this was helpful and share it with anyone who could use this valuable information.

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5 Linkbuilding Tips for Bloggers and Webmasters

Linkbuilding isn’t only for SEO…

Following are 5 linkbuilding tips that you can use right now, especially if you are a blogger or webmaster:

5 linkbuilding tips1) Linkbuilding is not illegal.  I don’t know why anyone would think that linkbuilding is illegal.  Despite the fact that some people believe that Google’s guidelines regarding linkbuilding are the absolute laws of the universe, they are not.  Paid links and some other types of link building do go against some of the Google guidelines, but that doesn’t mean they’re illegal.  It means that if you violate their guidelines, there is the potential that you’ll be penalized or removed from their index.

2) Get a list of all of your site’s links.  You have to start somewhere and this is the best place to begin.  Most of the top search engines have link checker tools.  Google calls their’s “Webmaster Tools”.  If you do a search for linkbuilding or link checer tools many SEO related sites use their own databases, wich means, if you run your site through 3 of them, you’ll get three slightly different results.  Also note that with the tool you use, sometimes you’ll be given a list of the “X number of top links” only, so pay attention to that.  Results will vary so I reccomend at a minimum to get 2 separate lists from 2 different links tools.

3) Link Placement Matters.   Depending on your linkbuilding goals, where your list is displayed and the location of where you display your link partners links is curcial.  Some areas of blogs or websites (like the footer and sidebar) have been labled as “spam” hot spots.  A key note to remember is that links that are placed in content are more valuable and natural than a list of links somewhere else on your page or site.

4) Link display on all platforms.  You want your links visible everywhere so make sure they display on mobile devices such as tablets, iphones, and android operating systems as well.  That goes for both your own site (make sure internal links are working) and sites linking to you. Would you want someone to see your link, click it, and go nowhere?  No.  Mobile technology and platforms are continuously increasing in popularity, so you’ll lose a lot of potential traffic and conversions if your site and links don’t work well across all platforms.

5) Site and Link Rankings don’t tell the full story.   One of the primary reasons for linkbuilding is so that your site or blog ranks higher in the search engines.  Different ranking results and metrics depend upon different factors, and getting a true idea of where your particular linkbuilding strategy fits in your sites ranking efforts can be tricky. Here is an example; if you’re logged into Google, you’ll see different results than if you aren’t logged in.  Site rankings also fluctuate, and a key piece of advice is that if your sites rank slips in the rankings temporarily, it can go right back to where it was in as little as 24 hours.

If your sites rankings tank completely, it could be a sign that you have a serious problem.  Your online reputation is critical to you and your businesses lively hood so don’t take linkbuilding lightly.  Consult with a professional and know that I am here to assist with any of your listbuilding questions or concerns.

Always to your SEO and Linkbuilding success,

Mark Edward Brown ~ The SEO Traffic Expert

P.S. – leave a comment below about a great linkbuilding tip or service that has helped you, I’m looking forward to your feedback 🙂

 

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